"The Perfekt Serve” is a video campaign designed to educate audiences on the ideal way to enjoy Jägermeister. By partnering with renowned bartenders in India to enhance credibility, the campaign emphasised that the best experiences don’t need to be complicated—they just need to be done right.

Project Summary.

Campaign Strategy and Setup.

The Lineup.

Project Results.

45,792

16

32,969

28

80,31

31

23,649

56

3,383

11

Generating Buzz.